| VYN ATTR-CM stabilizer

Managing Creatives

Most of my time spent on our brand has been managing + supporting the development of four art directors, while overseeing HCP, DTC and Global work-flows across our day to day work ✩

Direct Report Management ✩ Sabrina Prabhu | Molly Glackin | Jose Nieves | Viveke Bejar
Freelance Workflow Management ✩ Kris Park | Jennifer Kim

Copy Partner ✩ Melissa Basaran
Day to Day Operations on Global + US HCP + US DCT

Group Creative Director Managers ✩ Kim Chau | Cheri Richman

✩ April 2025 — August 2025 ✩

2025 ESC CONGRESS MATERIALS ·

Digital Interactive Timeline ✩ Art Director: Viveke Bejar

Digital + Print Forum Panels ✩ Art Directors: Jose Nieves & Molly Glackin

Digital Panel Launch ✩ Art Director: Viveke Bejar

Digital Visual Aid Launch ✩ Art Director: Molly Glackin

Additional ESC Work-streams Managed, but not shown include:

  • ESC 2025 Congress Briefcase | Molly Glackin

  • ESC 2025 Congress Trivia Game | Viveke Bejar

  • ESC 2025 Congress ICO Mini DSP | Viveke Bejar

  • ESC 2025 Congress Mixed Phentotype Leave Behind | Jose Nieves

  • ESC 2025 Congress Digital Panels & Riggings | Viveke Bejar

  • ESC 2025 Congress Workshop Confidence Slides | Jose Nieves

  • ESC 2025 Congress Workshop Implementation Guide | Molly Glackin

  • ESC 2025 Congress Workshop Objection Handler | Ash Winter-Best

Conceptual Refresh

During our Q4, I worked on refreshing and redefining our design brand tone, bringing the Unmatched Narrative strategic positioning to life, while aligning with client closely through a series of workshops ✩

✩ August 2025 — Continued 2026 ✩

2025 Unmatched narrative MATERIALS ·

Our Unmatched Narrative and Strategy Guidance ✩ Ash Winter-Best & Melissa Bassaran

Unmatched Narrative DSP Piece ✩

Our clients were looking to refresh an existing DSP piece that had become dated both visually and in its supporting data. To modernize the piece, I evolved the branded visual language, restructured the content into a more intuitive and functional template, and developed two distinct design directions for review: a LT and a KO approach: and both concepts were exceptionally well received by the client team.

Ultimately, the LT direction was selected, allowing us to build upon a "sunrise gradient" visual effect that had generated strong enthusiasm in a previous one-off piece earlier in the year. By further evolving this design element, we were able to deliver a refreshed experience that felt both familiar and forward-looking for our clients.

Look & Feel, Design Template Version ✩ Ash Winter-Best

The DSP was the leader in look and feel for our digital endeavors in the Unmatched Narrative, and closely following were the following pieces as well!

Unmatched Narrative Stay Digital Piece ✩ Molly Glackin

Unmatched Narrative Stabilization Digital Piece ✩ Molly Glackin

Unmatched Narrative Dx to Tx Digital Piece ✩ Jose Vieves

Additional Unmatched Narrative 2026 Work-streams Managed, but not shown include:

  • LCM 2026 DSP Addendum | Viveke Bejar

  • LCM 2026 Now Available RTE | Viveke Bejar

  • LCM 2026 Now Available Leave Behind | Viveke Bejar

  • LCM 2026 Pharmacy Ready HQ RTE | Molly Glackin

  • LCM 2026 Coming Soon HQ Leave Behind | Molly Glackin

  • LCM 2026 Coming Soon HQ RTE | Molly Glackin

Local Core Narrative

Whatever it is, the way you tell your story online can make all the difference.

✩ January 2026 — Continued 2026 ✩

2026 FOUNDATION + PROGRESSION NARRATIVE PUSH ·

Progression Core Narrative Leave Behind Piece ✩ Jose Vieves

Find and Treat Diagnosis + XXXX Narrative RTE Pieces ✩ Molly Glackin

Foundation + Progression Core Narrative DSP Piece ✩ Sabrina Prabhu & Jennifer Kim

Business Impact

Whatever it is, the way you tell your story online can make all the difference.

✩ May 2026 — Continued 2026 ✩

2026 PROject eagle ·

Lorem Ipsum

Lorem Ipsum ✩ Ash Winter-Best & Melissa Bassaran